How Do SEO And CPA Link Up?
One of the most powerful tools in internet marketing today is a working knowledge of SEO. There are still quite a few people who know very little about SEO, or if they know about it are still a bit unclear as to how it works.
This can often be seen in the sight of articles on both blogs and article bank websites which have crowbarred in keywords wherever they will seemingly fit.
The articles end up, by nature, being difficult to read and uninformative. In chasing the higher Google search ranking, the SEO novice often ends up losing out on the end result.
If you want people to see and click through the ad on your site, you cannot have success just by focusing on getting them to see it, and nor can you expect to have a lot of clicks if you focus on persuading them to click it.
SEO is like medicine – used in the right quantities it has the desired effect. Too little and it will be ineffective, too much is an overdose. Therefore you need to consider:
- how you get a good search engine ranking
- how you make certain that this happens without spoiling the quality of the content
To make sure that it works for you, you need to sit down and plan an article.
Yes, you need to hit the right keywords in the right quantities, but you also need to make sure that what you write is interesting enough to hold the attention of people who come to your site from a search engine.